To present the model and color variations of the AIMONT safety shoeas if it were a fashionable sneaker . To do this, we made a 1:10 scale prototype of the shoe, placed it in front of a rear projection screen, and brought the narrative to life.
The video on the wall interacted with the one on the shoe and vice versa, so the scenic effects leading to the transformation of the scenarios or models of the shoe could start from anywhere without being repetitive or predictable. The shoe becomes a skater’s shoe then a trampoline for a free-runner and also a driving element for the light show in Times Square.
