For the Shopping Center Shopville LE GRU in Turin, we have produced Christmas-themed videomapping for two consecutive years. We took care of, the installation, production of the video content, and the scheduling of the schedule and direction during the 8 weeks of Christmas.
The 90-meter projection front was covered by the light of 6 projectors, one of which was entirely dedicated to the central body in an advanced position with respect to the facade. Smaller videomapping was also present on the side entrance portal.
The schedule, which changed and was enriched with new content every week, had the Gift Factory as its main storytelling. In an industrial setting, interpreted in a magical redesigned and 3D-animated key, gifts were produced, wrapped and shipped, using the actual structure of the windows to make them “fall” on customers.
