A Videomapping with the aim of responding to two purposes: to celebrate the 50th anniversary of LUXOTTICA and at the same time to present the new collections of the most sought-after brands to international buyers.
The fashion show, with models wearing eyewear from the most prestigious brands, was filmed in green-screen then post-produced on a 3-D animation that began with the creation of the facade and subsequent architectural transformation that allowed each fashion show to be set in a custom space for each brand.
During the performance there were several moments of interaction between live and “fiction” with a dancer who sometimes danced in the audience other times was present (filmed in green-screen) inside the villa.
The 2 side screens had the function of showing the details the special features of the spectacles on stage.
