Anticipate news and strategies to the Marketing and Sales Team of Emerging Markets in the Europe, Middle East and Africa Area. This was the purpose of the Summit that took place in Frankfurt at the German headquarters of
Mattel
.
The Show-Room was transformed into an auditorium capable of accommodating 80 guests seated in front of a 12-meter big screen, scenic dimensions that ensured a full view from anywhere in the room.
The Show-Room function was restored at break times where guests could touch the products with their hands.
